This article, “How To Choose a Scorer’s Table” was printed originally in Athletic Management, May 2016
As Athletics Director or Coach of basketball/volleyball program, you want to elevate your game environment to be the most exciting, positive place for fans. You want to recognize athletes, school spirit, and the community that comes out to support sports.
You’ve tried banners, program guides and coupons to make it exciting and fundraise at the same time.
The coaches at Mason High School in in Mason, Texas saw an opportunity to do something better. They are a small town of 2,000 people who actively support Mason High School. Coach Sherry Keller and Booster Club Treasurer Melinda Baker put a plan together to purchase Sideline Interactive’s digital scoring table. In 2 years since using Sideline’s scorer’s table, they raised over $20,000 by selling sponsorship on the digital scoring tables using Sideline’s ad templates. Sponsorship rates range from $500 to $1,500. With the new money and grants, they continued renovating the gym with new scoreboards and massive LED video board from Sideline Interactive.
A student remarked, “Wow, the video board makes the whole place look high tech. We don’t need a new gym.”
Rick Rierson, president of the Lincoln High School in Minnesota, saw similar results.
“We sold 22 digital sponsorship ads on the Sideline Interactive 12ft scorer’s table for $500 a year. The advertisers have loved how big the ads are and it’s the center of the court. We paid for our table within a month.”
In addition to unlimited sponsorship, coaches can put in a mix of action pictures, highlight film, crowd prompts, school announcements, and player roster pictures into the scorer’s table.
“We love how you can light up the table whenever a 3 point, free throw or time-out is called.” Ben Paul, Athletic Director at Monroeville High in Ohio.
With Sideline’s Interactive Game Prompt and Player Prompt features, it allows you to pause the current slideshow, play a 3 point animation, and resume right where the advertising slideshow left off— all at the push on one button! This creates an interactive exciting environment for the fans and another way to increase the value of your sponsorships!
Coaches love Sideline’s ability to play game film from Hudl, Krossover, Synergy and many other video sources such as camcorders, Netflix, Youtube, etc. For emergencies and practices, the tables can be turned into a digital scoreboard with scoreboard layout specifically for Basketball, Volleyball, Wrestling and other sports.
EVALUATING SCORING TABLES AND VIDEO BOARDS
As you evaluate digital basketball scoring tables and the long term investment for your program, consider the following criteria:
1. How good is the software?
Does the software work like the way a scoreboard or scoring table operator would want? How’s the workflow as we move from pre-game to announcements to game situation? Can we customize how the software works? How easy is it to use?
“Sideline Interactive’s GamePresenter is so easy to use. We let our Audio Visual class handle all the presentations and run the software. They have a great time doing it,” said Kevin McCaffrey, Athletic Director of University High School in California, who purchased Sideline’s 12ft scoring table.
Sideline Interactive’s software is proprietary and written from the ground up for how a scoreboard operator would use it. It is written specifically for a volunteer or 15 year-old teen to run with its intuitive interface. They continually innovate new features and functions into their software upgrades.
Many other companies will bundle an off the shelf presentation software or 99 cent apps on an iPad with their scoring table. How can you request changes or get support from a company that doesn’t’ control its own software?
As Athletic Director, how do you prove the value of sponsorships? Using Sideline Interactive’s ad tracking features, you can generate advertising reports that show how often an ad plays and how long it plays. Prove positive rate of return for your advertisements and hold yourself accountable.
2. Technology and Innovation
Will the scoring table work with our existing scoreboards? Will it work with videoboards or other TVs we have in the gym?
Sideline Interactive’s scorers tables work with your existing scoreboard such as Daktronics, Nevco, Fairplay, OES, and other major brand scoreboard companies.
Sideline Interactive has a line of video boards that can sync with their scoring tables. Their GamePresenter software can control the scoring table, video boards and other TVs around your gym.
3. Quality of the product, its Construction
As part of the evaluation, you want to look at how the scoring tables are built? Is it made of particleboard, plywood or metal? How long will it last especially when it’s out in the gym during PE? Will it support the weight of kids sitting on the table? Will the digital screens be protected when a ball strikes it?
“Sideline Interactive’s metal tables are PE proof” Kevin Herron, Athletic Director at Central Heights High, Texas.
Sideline’s metal table are built to last by taking abuse from ball strikes to the screen, kids sitting on tables and the general use in a gym environment. The tables are on wheels that one person can easily push around and setup.
How do we get help? How is assistance given?
All Sideline’s Interactive’s scorers table are Internet enabled. Remote support is provided instantly. When a coach calls in for assistance, their tech support group can log in with a coach and work on the question together. When it’s 30 minutes before a game, you don’t have time to worry about the table, their equipment works every time.
LONG TERM RELATIONSHIP AND SUPPORT
Sideline Interactive’s is intent on long term relationships with customers. We believe Sideline Interactive’s advantages as a premiere supplier of innovative, high quality scorer’s tables and video boards that are made for schools to easily run and fundraise with.
Sideline’s product line includes Digital TV scoring table, PRO-LED Seamless Scorer’s Table, Static Table, LED Video Board (indoor and outdoor), Software, and Integration with Scoreboards.
Find more information at https://www.sidelineinteractive.com/digital-scoring-tables/